Privacy Policy

Our Commitment to Privacy

Your privacy is important to us. When you provide information to us via our web site, we protect it according to this policy. If you have any questions, please don’t hesitate to let us know.

RURO Inc participates in the Safe Harbor program negotiated by the U.S. Department of Commerce under the European Union’s 1995 Directive on Data Protection. More information about the Safe Harbor program and the data privacy and security principles can be found at The principles are designed to inform people about how personal information they disclose will be used, and to provide people with a certain amount of control over their personal data.

When we disclose your information

RURO Inc takes your privacy very seriously. Be assured that RURO Inc does not sell or rent your contact information to other marketers. To help us provide superior service, your personal information may be shared with legal entities within the RURO Inc group globally who will safeguard it in accordance with RURO Inc’s privacy policy. There are also times when it may be advantageous for RURO Inc to make certain personal information about you available to companies that RURO Inc has a strategic relationship with or that perform work for RURO Inc to provide products and services to you on our behalf. These companies may help us process information, extend credit, fulfill customer orders, deliver products to you, manage and enhance customer data, provide customer service, assess your interest in our products and services, or conduct customer research or satisfaction surveys. These companies are also obligated to protect your personal information in accordance with RURO Inc’s policies. Without such information being made available, it would be difficult for you to purchase products, have products delivered to you, receive customer service, provide us feedback to improve our products and services, or access certain services, offers, and content on the RURO Inc website.

At times we may be required by law or litigation to disclose your personal information. We may also disclose information about you if we determine that for national security, law enforcement, or other issues of public importance, disclosure is necessary.

How we protect your personal information

RURO Inc takes precautions – including administrative, technical, and physical measures — to safeguard your personal information against loss, theft, and misuse, as well as unauthorized access, disclosure, alteration, and destruction.

The RURO Inc Online Store use Secure Sockets Layer (SSL) encryption on all web pages where personal information is required. To make purchases from the RURO Inc Online Store, you must use an SSL-enabled browser such as Safari, FireFox or Internet Explorer. Doing so protects the confidentiality of your personal and credit card information while it’s transmitted over the Internet.

Integrity of your personal information

RURO Inc has safeguards in place to keep your personal information accurate, complete, and up to date for the purposes for which it is used. Naturally, you always have the right to access and correct the personal information you have provided. You can request a copy of your personal information, your product registration history, and your interactions with our sales and support agents by contacting us at the email address below.

Third-Party Sites

Please be aware that other web sites that may be accessed through our site may collect personally identifiable information about you. The information practices of those third-party web sites linked to our Site are not covered by this Privacy Policy.

International Transfers

Personal Information collected on this Site may be stored and processed in the United States or any other country in which RURO Inc or its affiliates, subsidiaries or agents maintain facilities, and by using this Site, you consent to any such transfer of information outside of your country.

Children’s Privacy

This Site is not intended for or directed to persons under the age of 13. Any person who provides their information to RURO Inc through the account login page for new customers or any other part of the web site represents to RURO Inc that they are 13 years of age or older.

Your Consent to this Privacy Policy

By using this Site, you agree to this Privacy Policy. This is our entire and exclusive Privacy Policy and it supersedes any earlier version. We may change this Privacy Policy by posting a new version of this Privacy Policy on this web site, and it is your responsibility to review this page periodically. Your continued use of this web site constitutes your agreement to this Privacy Policy and any updates.

Privacy questions

If you have questions or concerns about RURO Inc Customer Privacy Policy or data processing, please use the email addresses below to contact us. The RURO Data Controller will respond to your inquiry within 30 days.

RURO, Inc.

Country or Region: United States

Contact Information:

Revised October 2007